Senior Paid Search Specialist - Boston

Senior Paid Search Specialist
Boston, MA – Full Time

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Our paid media team is seeking a motivated Paid Search Specialist to join our agency to support the management of our clients' Search Engine Marketing (SEM) campaigns. Mastery of Google Ads and Analytics is a requirement. Paid Social experience is desirable. Experience with other digital channels, whether Programmatic, Direct/Publisher, Native, is a definite plus but not essential.

Main Duties and Responsibilities:

  • Responsible for providing best-practice media recommendations 
  • Lead and fully manage paid media accounts, particularly PPC programs
  • Develop media strategy by understanding clients' objectives and working with internal teams
  • Own campaign strategy and structure, including keyword development, audience targeting, campaign build, bid strategy, set-up, and execution
  • Day to day management and continuous optimizations on the account, campaign, and ad group levels
  • Daily pacing and budget tracking
  • Biweekly and monthly performance tracking and reporting
  • Direct client communications (meetings and conference calls)
  • Competitive review and analysis

Education and Experience:

  • Bachelor’s degree
  • 2-4 years advertising or media agency experience, with a minimum of 2 years managing Google Ads
  • Current Google Ads certification

Knowledge & Skill Requirements:

  • G Suite (sheets, docs, slides), Microsoft Office (Word, PowerPoint, Excel)
  • Self-serve social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Snapchat)
  • Google Marketing platform (Campaign Manager, Google Analytics, Google Data Studio)
  • Ability to conduct critical analysis and identify key insights
  • Strong written, verbal, and visual communication skills
  • Proactive and self-motivated
  • Excellent problem solving skills
  • Solid project management and organizational skills
  • High level of accuracy and attention to detail
  • Ability to multitask, prioritize, and perform under tight deadlines
 
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